SEO & GEO Content Engine
Your potential clients are searching on Google — and increasingly asking ChatGPT, Perplexity, and Gemini. Fordexa builds the content and technical foundation that helps your business appear in both, for the queries that matter most.
What Is GEO?
GEO — Generative Engine Optimisation — is the practice of making your business visible and citable in AI-generated search answers. When someone asks ChatGPT "who does AI automation for immigration agents in Melbourne?" or Perplexity "best workflow automation consultants in Australia", GEO determines whether your business appears in the answer.
Unlike traditional SEO, which relies on link authority and keyword density, GEO depends on content clarity, structured data, direct answers, and credible third-party signals. A business with strong GEO gives AI models the structured, trustworthy information they need to confidently cite it.
What the Content Engine Includes
Technical SEO Foundation
Site structure, canonical URLs, page speed, schema markup, sitemap, robots.txt, and Core Web Vitals — the infrastructure search engines need to trust and index your site.
GEO & AI Search Readiness
llms.txt, AI-crawler permissions, structured data, direct-answer content blocks, and FAQ schema — the signals AI tools need to understand and cite your business.
Content Strategy & Production
Keyword research, topic clusters, service page copy, and blog articles written to rank in traditional search and be cited in AI-generated answers.
Brand Authority Signals
LinkedIn Company Page, Google Business Profile, industry directory listings, and third-party mentions that help AI models verify your business credibility.
Monthly AI Visibility Monitoring
We test 20+ target queries monthly across ChatGPT, Perplexity, Gemini, and Google AI Overviews — tracking whether your business is mentioned and how.
Ongoing Content & Optimisation
Regular publishing cadence, content updates based on AI citation data, and adaptation as search engine and AI model behaviour evolves.
Frequently Asked Questions
What is GEO and how is it different from SEO?
SEO (Search Engine Optimisation) helps your website rank in traditional search results like Google. GEO (Generative Engine Optimisation) helps your business get cited, mentioned, or recommended by AI tools like ChatGPT, Perplexity, Gemini, and Google AI Overviews. Both require quality content, but GEO additionally needs clear structure, direct answers, schema markup, and third-party brand signals so AI models can confidently reference your business.
How long does it take to see results from SEO and GEO?
Technical fixes and content improvements can show results in 4–12 weeks for traditional SEO. GEO visibility — appearing in AI search answers — depends on content quality, brand signals, and how frequently AI tools re-index your site. Early GEO wins (direct answers, FAQ content, structured data) can appear within weeks of publication.
Will ChatGPT actually recommend my business?
AI tools like ChatGPT and Perplexity recommend businesses they can find credible, structured information about from multiple sources. This means having a clear website with direct answers, schema markup, third-party mentions (directories, LinkedIn, industry sites), and consistent brand information. Fordexa builds the content and technical foundation that makes this possible.
What does the SEO/GEO Content Engine service include?
The service includes a technical SEO and GEO audit, content strategy and topic planning, blog and service page content creation, schema markup implementation, llms.txt and robots.txt optimisation, internal linking structure, and monthly monitoring of AI search visibility across ChatGPT, Perplexity, Gemini, and Google AI Overviews.
Do I need to write the content myself?
No. Fordexa handles content strategy and production. We research your industry, identify what your target clients are searching for (in both traditional search and AI tools), and write content that answers those questions clearly and credibly. You review and approve before publication.
Find Out Where You Stand in AI Search
Book a free 15-minute call. We'll review your current search visibility — in both Google and AI tools — and tell you where the biggest gaps and opportunities are for your business.